Post by vvseoclaubbd360 on Oct 26, 2023 15:51:57 GMT 5
Do you know the waiter who knows you by name and knows your order by heart? The package that arrives with a handwritten note? The owner of the corner bakery who knows your relatives? Support that understands you and solves your problem super quickly?
Anyone who has had special and personalized service knows how small details make a big difference in our consumption behaviors and the relationship we have with certain establishments or brands.
In digital marketing this is (or at least shouldn’t be) any cell phone number list different. Therefore, a trend that is gaining more and more prominence in the market is humanized marketing . In other words, a communication approach that seeks to create human connections, have empathy for the customer (or potential customer) and invest in relationships.
The humanization of communication , contrary to what it may seem at first, cannot be applied only to B2C strategies. Even in B2B companies, business is done by people and it is with them that your brand needs to relate.
Step by step: How to implement a humanized marketing strategy
Check below a list of the main factors to observe when implementing humanized marketing in your company.
1 – Knowledge of the public and the market
The first step to implementing a more humanized digital marketing strategy is to know your target audience and know what their challenges and needs are.
With well-segmented personas, interviews and surveys with your customers, competition analysis and well-defined segmentations, it becomes easier to know who your company is talking to. And in this way, establish the tone of voice and content most appropriate for this audience .
2 – Content that meets customer needs
A basic (and efficient) strategy in inbound marketing is to generate value for your brand not through the solution you offer, but through the way you solve customer pain points. In humanized marketing, the focus on the customer becomes even more evident and can be used to create personalized and efficient approaches .
Think of it this way: you have a service that is useful for consumers X, Y and Z, but each of these customer profiles has different characteristics and demands. You can create broader marketing strategies to reach all audiences at the same time, but the possibility is that the content is vague and does not engage the consumer.
On the other hand, when you use the knowledge of your personas to create different approaches for each type of customer, with personalized content focused on specific pain points, the chances of conversion are much greater . His brand cared about him and offered the content that made the most sense at that moment.
3 – A differentiator in the market
Combining the knowledge of your personas, with relevant content, and a humanized and emotional approach allows your content to stand out in an increasingly competitive market .
Just to give you an idea, 94% of Brazilian companies use digital marketing as a growth strategy according to data from the Digital Marketing and Sales Maturity survey in Brazil . In other words, there is a lot of content to compete with yours.
Anyone who has had special and personalized service knows how small details make a big difference in our consumption behaviors and the relationship we have with certain establishments or brands.
In digital marketing this is (or at least shouldn’t be) any cell phone number list different. Therefore, a trend that is gaining more and more prominence in the market is humanized marketing . In other words, a communication approach that seeks to create human connections, have empathy for the customer (or potential customer) and invest in relationships.
The humanization of communication , contrary to what it may seem at first, cannot be applied only to B2C strategies. Even in B2B companies, business is done by people and it is with them that your brand needs to relate.
Step by step: How to implement a humanized marketing strategy
Check below a list of the main factors to observe when implementing humanized marketing in your company.
1 – Knowledge of the public and the market
The first step to implementing a more humanized digital marketing strategy is to know your target audience and know what their challenges and needs are.
With well-segmented personas, interviews and surveys with your customers, competition analysis and well-defined segmentations, it becomes easier to know who your company is talking to. And in this way, establish the tone of voice and content most appropriate for this audience .
2 – Content that meets customer needs
A basic (and efficient) strategy in inbound marketing is to generate value for your brand not through the solution you offer, but through the way you solve customer pain points. In humanized marketing, the focus on the customer becomes even more evident and can be used to create personalized and efficient approaches .
Think of it this way: you have a service that is useful for consumers X, Y and Z, but each of these customer profiles has different characteristics and demands. You can create broader marketing strategies to reach all audiences at the same time, but the possibility is that the content is vague and does not engage the consumer.
On the other hand, when you use the knowledge of your personas to create different approaches for each type of customer, with personalized content focused on specific pain points, the chances of conversion are much greater . His brand cared about him and offered the content that made the most sense at that moment.
3 – A differentiator in the market
Combining the knowledge of your personas, with relevant content, and a humanized and emotional approach allows your content to stand out in an increasingly competitive market .
Just to give you an idea, 94% of Brazilian companies use digital marketing as a growth strategy according to data from the Digital Marketing and Sales Maturity survey in Brazil . In other words, there is a lot of content to compete with yours.
