Post by vvseoclaubbd360 on Oct 26, 2023 15:18:38 GMT 5
Not knowing if you are reaching your company's ideal customer profile can compromise your entire digital marketing strategy. Therefore, knowing your leads is essential to know if your business is on the right path, as well as creating actions that are suitable for your audience and that make them evolve in the purchasing journey.
One of the first steps to obtaining satisfactory results is by defining and updating your business persona. With the personas defined, it is necessary to assess whether the leads are really interesting for the company and, if not, think about actions that attract the right audience.
Knowledge about your leads is even more fundamental when we think about the difficulties that the Covid-19 crisis brings to companies of the most varied sizes and segments. Strengthening the brand's relationship with customers and potential customers is one of the most efficient strategies in this time of uncertainty.
A simple and effective way to put this into practice is by Brother cell phone list promoting content and/or services that are really useful to your audience. To do this, you need to have actions and campaigns that help you have a better understanding of who your leads are.
Do research to get to know your leads
By getting to know potential buyers better, we obtain important information to expand the sales training process and, consequently, increase sales . But before closing a good deal, it is necessary to carry out research that makes it possible to understand the needs of the leads.
Failing to do this can lead to problems when implementing digital marketing strategies. Therefore, pay attention and evaluate all available information, such as.
It is very important for entrepreneurs to know where customers come from, how they discover that I exist, and with this I can recreate the way to generate a predictable conversion. These types are very different, and knowing them means knowing better how to invest time and money in generating leads, and which leads are most suitable for your business.
For example, if you want to double your revenue from the previous year, and the year before you made a million dollars from a thousand leads, you might think “ok, so I need two thousand leads to make two million dollars”, but that probably it won't be real, you may need ten thousand leads, because if all the leads from the previous year came from referrals, these are very difficult to generate, so you may need to generate ten times more to get leads with the profile you want. you search.
Knowing the difference between lead types makes you more intelligent about knowing what you need to do to grow, in which places to invest, whether you need to do more Inbound or focus on Customer Success or Press Relations or Outbound, as they are all very many different. At some point you will need to do them all at the same time, but in the beginning it is good to direct your efforts towards those most suitable for business growth.
Tell me a little about your business in Brazil, the Previsible Revenue consultancy.
We started about three years ago. The books and even myself were very successful in Brazil. I don't really know why. I think that in Brazil people admire successful people who are also family people, human, and not just work, work, work. I also see that the startup and business ecosystem is very hungry for knowledge and ambition. I don't see this determination to undertake in other countries. Outside of the United States, Brazil is the country in which I am best known, so my team at Revenue Previsível in Brazil helps with Outbound training for companies and sometimes I attend conferences.
One of the first steps to obtaining satisfactory results is by defining and updating your business persona. With the personas defined, it is necessary to assess whether the leads are really interesting for the company and, if not, think about actions that attract the right audience.
Knowledge about your leads is even more fundamental when we think about the difficulties that the Covid-19 crisis brings to companies of the most varied sizes and segments. Strengthening the brand's relationship with customers and potential customers is one of the most efficient strategies in this time of uncertainty.
A simple and effective way to put this into practice is by Brother cell phone list promoting content and/or services that are really useful to your audience. To do this, you need to have actions and campaigns that help you have a better understanding of who your leads are.
Do research to get to know your leads
By getting to know potential buyers better, we obtain important information to expand the sales training process and, consequently, increase sales . But before closing a good deal, it is necessary to carry out research that makes it possible to understand the needs of the leads.
Failing to do this can lead to problems when implementing digital marketing strategies. Therefore, pay attention and evaluate all available information, such as.
It is very important for entrepreneurs to know where customers come from, how they discover that I exist, and with this I can recreate the way to generate a predictable conversion. These types are very different, and knowing them means knowing better how to invest time and money in generating leads, and which leads are most suitable for your business.
For example, if you want to double your revenue from the previous year, and the year before you made a million dollars from a thousand leads, you might think “ok, so I need two thousand leads to make two million dollars”, but that probably it won't be real, you may need ten thousand leads, because if all the leads from the previous year came from referrals, these are very difficult to generate, so you may need to generate ten times more to get leads with the profile you want. you search.
Knowing the difference between lead types makes you more intelligent about knowing what you need to do to grow, in which places to invest, whether you need to do more Inbound or focus on Customer Success or Press Relations or Outbound, as they are all very many different. At some point you will need to do them all at the same time, but in the beginning it is good to direct your efforts towards those most suitable for business growth.
Tell me a little about your business in Brazil, the Previsible Revenue consultancy.
We started about three years ago. The books and even myself were very successful in Brazil. I don't really know why. I think that in Brazil people admire successful people who are also family people, human, and not just work, work, work. I also see that the startup and business ecosystem is very hungry for knowledge and ambition. I don't see this determination to undertake in other countries. Outside of the United States, Brazil is the country in which I am best known, so my team at Revenue Previsível in Brazil helps with Outbound training for companies and sometimes I attend conferences.
