Post by account_disabled on Mar 9, 2024 10:56:03 GMT 5
Sales crm and an impeccable marketing automation flow, but there is an essential aspect in building the bond between the brand and its customers: the relationship . Just like agility in service, the humanization of the relationship with the user plays an important role in your sales process. More than Country Email List personalizing emails and messages targeted at your audience, investing in a relationship with the user is work that must be done throughout their purchasing journey (and even after!). Generally, customer success professionals are those who follow the customer's path to ensure that they achieve their objectives when hiring a company's service or product. As the name suggests, cs's vision is to ensure that the delivery of value from the solution offered is real, aligning expectations with customers and maintaining constant communication. When the relationship with the customer is successful, it means that the cs strategy has been addressed, that is, we have satisfied customers who are willing to obtain new solutions from your company.
In this post-sales stage , focusing on customer loyalty is an advantageous practice for increasing sales with digital marketing, as the cost of acquiring a new customer is 6 to 7 times more expensive than maintaining a current customer. Now that you know how to think more strategically when selling, it’s time to put your ideas for selling more into practice! If you want to know more about how to increase your sales with chatbots, talk to us !There are several channels for transmitting information to a company's audiences, but perhaps interactive communication is the most innovative and efficient in recent times. Not because it requires cutting-edge technologies to be possible, but because it has real-time feedback from each client as it happens. This is the great power of digital marketing and the reason why the subject has been so talked about recently. The data generated in this type of communication with the customer is used for analysis and constant improvements . In short, in this post, we will address the difference between traditional communication and interactive communication and which one can best help your company in transmitting information and relating to the public.
Interactive communication x traditional communication interactive communication will not replace traditional communication; it, in fact, can be understood as a tool completely different from traditional means of communication. Among these traditional media, we can mention printed newspapers, magazines, television channels and content websites that use a single way of transmitting information, that is, the sender sends a message to the receiver — in this case the public, who only receives it. In the case of interactive communication, the receiver not only receives the message, but also interacts , and may even produce it . Some examples of interactive communication are chatbots , used in messaging applications to serve customers, telephone service, programs and establishments that use gamification so that their audience interacts with the brand. It's much easier to send a message to a brand that you need to communicate with , than to look for an ad for it in the newspaper, isn't it? This type of communication with the customer, in addition to being beneficial for the user, is much more interesting for the brand.
